eCommerce Turkey: International Insights and Consumer Confidence

ISTANBUL, October 10, 2012 /PRNewswire/ - The e-commerce industry in Turkey reported a 57% growth to $12.5bn this year, placing it firmly ahead of growth in Germany (8.1% growth), France (22% growth), the UK (17% growth) and the USA (16.1% growth), states AslI Gokdere, Board Member of the Association of Turkish Internet Retailers ETID and Founder & CEO of Evmanya.com.

It is clear that Turkey is a rare opportunity for growth for businesses looking to strengthen their offering in these challenging times. eCommerce Turkey has compiled the latest statistics and cutting-edge research, available to download as part of the online Content Library, to provide insight into the current position of the Turkish e-commerce market, along with information on Turkish engagement in social media and online web trends. The Content Library can be accessed at http://www.ecommerce-turkey.com/content-library-2.

eCommerce Turkey is part of eCommerce Expo, the UK's biggest e-commerce event providing multi channel and online commerce solutions and will take place this November in Istanbul.

Key speaker at the event, Vural Cifci, VP of Online Marketing & Business Intelligence at Trendyol, offers his perspective on the opportunities for overseas investors looking to move into Turkey: "The [Turkish] online population is engaging in e-commerce activities, and natural growth will continue within the next couple of years. Businesses that discover how to utilize mobile and social platforms will be the ultimate winners."

Cifci joins speakers from IMRG, eBay Turkey, Facebook and DHL Global Mail Russia, who will take part in two days of discussions focusing on earning the trust of consumers, maximising the potential of social media to advance e-commerce, and providing an overview of the Turkish market. Practical tips can also be gained from the sessions focused on securing funding and investment, engaging the attention of new consumers, and mobile commerce.

James Roper, Vice President of EMOTA and Chief Executive of IMRG will also be running a pre-conference workshop giving practical advice on moving from traditional retail to e-tail, and discussing tested best practice strategies for setting up a successful e-commerce business in Turkey.

For the full programme and speakers, visit http://www.ecommerce-turkey.com.

Notes for Editors:

eCommerce Expo is the UK's number 1 event dedicated to online business. The show provides end-to-end solutions, tools and techniques needed to compete in this rapidly evolving environment. Part of UBM Plc, a global live media and B2B communications, marketing service and data provider. For more information visit http://www.ubm.com.

Source: UBM Conferences

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Źródło informacji: PR Newswire