Kylie Minogue and sloggi join forces to spread the freedom feeling

We’re incredibly excited and proud to announce that the new face of sloggi is Kylie Minogue. Much-loved, chart-topping and award-winning Kylie will be the star of our new ad campaigns for the upcoming seasons, starting Autumn/ Winter 2014.

We’re thrilled with our Kylie campaign images! Fashion and celebrity photographer Steve Shaw has captured Kylie’s iconic free spirit and vitality brilliantly, showing what a perfect fit she is for sloggi.

Kylie expresses in her music the same kind of authenticity, freedom and energy that sloggi stands for, inspiring and connecting cultures and generations all over the world. Music is a powerful force, an instant mood-changer that allows the complete freedom of expression that we so firmly believe in.

“We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting with energy”, says Roman Braun, Global Head of Brand sloggi. “Her creativity and artistic independence have gained her millions of fans around the world, just like sloggi, which is one of the world's top brief brands. And just like us, Ms Minogue is a truly free spirit - that's why we look forward to joining forces with her for this exciting collaboration.”

Luxembourg, Holland, Belgium, Sweden and Denmark, will be the first to be sprinkled with Kylie’s unique sloggi magic when our ad campaign breaks there in Autumn/Winter 2014. Norway and the German speaking region will follow in Spring/Summer 2015, then the rest of Europe and Australia.

"I'm very excited about this collaboration with sloggi”, Ms Minogue says. “I love how the brand has managed to stay true to its values over the years and at the same time has always pushed for improvements. We share the same passion for freedom, and it's a joy to be able to express this together!"

Kylie will be seen wearing sloggi, while her dancers will be in sloggi men, in a promotional film to be shown during her spectacular new “Kiss Me Once” concerts that are set to wow the audience. The tour kicked off in Liverpool, UK on September 24th.

Visit Kylie’s YouTube channel to see a preview of her great promotional film: http://www.youtube.com/user/kylieminogue

sloggi® is one of the world’s favourite bodywear brands and the best-selling branded brief in Europe.

Launched in 1979, the brand today includes intimate apparel and swimwear ranges for women and men.

Parent company Triumph International, with its other core brands Triumph®, Valisere® and HOM® enjoys a presence in over 120 countries. Triumph employs more than 33,000 people and achieves a turnover CHF 1.9 billion (2013). It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).

www.sloggi.com