Gigaset: Platinum Partner of FC Bayern Munich

With more than 400 million fans around the world, FC Bayern Munich is the ideal platform for Gigaset to further increase awareness of its brand. The deal has been concluded shortly before the launch of a portfolio of smartphones at the Consumer Electronics Fair (IFA) in Berlin. The company is currently building a series of international joint ventures. Following May’s announcement of an official partnership with the legendary and iconic Ascot Racecourse in the United Kingdom, organizer of the world-famous Royal Ascot race meeting, Gigaset has now teamed up with FC Bayern Munich, a further top-flight international sports brand steeped in tradition.

"The cooperation with FC Bayern Munich marks the beginning of a new era for Gigaset, during which we’ll tap new growth segments by entering the smartphone business," said CEO Charles Fränkl. "There's a great fit between the two brands. Both partners have carefully cultivated long-lasting, high-value traditions – both partners are totally committed to innovation. For us, what’s important is to strike up a lively dialog not just with the club, but also with its fans."

The partners are already planning a number of joint campaigns: Gigaset will accompany the club, which holds a record number of German national championship titles, on its China tour from 16 to 24 July, during which the team will play three matches in Beijing, Shanghai and Guangzhou. China is a strategically important growth market for both partners. And throughout the Bundesliga season in Germany, Gigaset will be prominently positioned and actively advertising in the stadium during home games.

"Gigaset and Bayern Munich share a passion for performance and quality," remarked Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern Munich. "Together with our new Platinum Partner Gigaset, we aim to live up to our joint mission." This was confirmed by Charles Fränkl. “True FC Bayern fans follow their club everywhere. That dedication fits wonderfully with our brand 'Wherever you go.' It encapsulates what links our new products and our new partnership with Bayern Munich.”

Download link for press pictures of the event: http://bit.ly/FCB7815

Cross reference: Picture is available at AP Images (http://www.apimages.com) and http://www.presseportal.de/pm/109388/3067556 -

Gigaset AG, Munich, is an internationally operating company in the area of communications technology. It is Europe's market leader in DECT telephones. The premium supplier is likewise the leader worldwide with around 1,400 employees and sales activities in around 70 countries. Under the name Gigaset pro, the company continues to develop and market innovative business telephony solutions for small and medium-sized enterprises. The company also operates in the smart home arena. Cutting-edge, cloud-based products and solutions for the smart home are developed and marketed under the name Gigaset elements.

Gigaset AG is listed on the Prime Standard of Deutsche Börse and is therefore subject to the highest requirements for transparency. Its shares are traded on the Frankfurt Stock Exchange under the symbol 'GGS' (ISIN: DE0005156004).

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