Worldwide brainstorming project: Vienna Tourist Board targets open innovation
The Vienna Tourist Board is relying on global access in its Vienna Tourism Strategy 2020: travelers from all over the world, tourism experts and the Viennese have been invited to take part in an ideas competition for new, unconventional and provocative proposals for the destination Vienna. The best of these will be built into Vienna's strategic planning and will improve the city's chances in the competition for guests. About 650,000 users are invited to participate in an open innovation project called: "Now or never: Your idea for #Vienna2020".
