Zlecone: 100 Years Skincare for Life: NIVEA makes billion-euro investment in its biggest global campaign
Cross-media digital measures will address new NIVEA consumers. Rihanna's song, 'California King Bed' will accompany the NIVEA anniversary year internationally.
Cross reference: Picture is available via epa european pressphoto agency and can be downloaded free of charge at: http://www.presseportal.de/pm/8057/.
Cross reference: Picture is available via epa european pressphoto agency and can be downloaded free of charge at: http://www.presseportal.de/pm/8057/.