Marketing

Berlin - Autodoc, benchmark in online sales of automotive spare parts in Europe, is launching its "Autodoc Plus" discount programme for regular customers. Customers who purchase car parts frequently from Autodoc will be able to reserve additional premium options at reduced prices, have their order prioritised and secure additional discounts on delivery costs and products. Autodoc Plus memberships can be reserved in three price categories, each with graduated benefits to customers. The idea behind this originated with customers' nquiries regarding a benefits programme for frequent customers.